Boulder Canyon: Outdoor

Inside every bag of Boulder Canyon chips, there’s a small farmer’s market worth of fresh produce and seasonings.

In this outdoor campaign, we’d let the market out of the bag.

Copywriting

At farmer’s markets, we’d hand folks the same local potatoes used by Boulder Chips.

At farmer’s markets, we’d hand folks the same local potatoes used by Boulder Chips.

And plant little ingredient gardens around pedestrian malls

And plant little ingredient gardens around pedestrian malls.

Then we’d let grocery store shoppers know what Boulder-grade fresh means.

Then we’d let grocery store shoppers know what Boulder-grade fresh means.

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