Crysis 3: Outdoor

Daytime. Manhattan. Aliens are invading the city.

Would you be able to stand up and fight?

Copywriting & Art Direction

“BREAK GLASS” OUTDOOR

While other Crysis 3 ads were focused on the main character and gameplay, we wanted to make “you” the hero.

Break the glass. Wield your badass space bow. And deliver us to salvation.

An image of a bus stop billboard. The headline says: in case of alien invasion, break glass
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