Electrifying Salesloft’s dormant content engine

Comprehensive content strategy and execution

  • Style guide and editorial pillars

  • Buyer's journey matrix for target audiences

  • Content gap analysis

  • Integration with demand gen and solution marketing

  • Repurposing templates for different types of content

  • Editorial calendar with content goals

  • Content creation: blogs, guides, videos, landing pages, product pages, and more

  • Refreshing legacy content

  • Measurement and reporting

57% increase in YoY blog traffic. 131% increase is YoY content optimized for keywords. Millions in pipeline influenced. First page search results for competitive and branded content. 10 content pieces product per month on average. 5 original shows produced for thought leadership.

Thought leadership hub and original video series

  • Naming, scripting, interviewing SMEs, and post-production

  • Episodic content library with diverse speakers

  • Repurposing framework for YouTube, social, and the blog

Creative campaign execution

Brand awareness and targeted audience plays

Salesloft Billboard
Salesloft subway display

All the content you can imagine. Blogs, guides, reports, videos, landing pages, product pages, and more.

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Red Canary