Black Shirt Brewing: Beer Can Manifesto
The founders of Black Shirt Brewing are as fanatical about rock music as they are about brewing red ales. But their rebel-yell energy wasn’t translating onto their labels for the rest of the world to see.
I got some free beer. They got the manifesto.
Copywriting
“DO ONE THING DAMN WELL” MANIFESTO
Most breweries attempt to satisfy every palate. That is not our mission.
We focus on one style. Pushing its boundaries. Exploring its potential.
We craft red ales. The definitive American beer. A handheld symbol of our birthright. Perfected after 167 batches. Evoking a time when people did one thing and they did it damn well.
