Volkswagen Sign Then Drive Event
In their year-end sales event, VW customers can buy a new car with pretty much just a signature.
We should bring back the lost art of the signature, and prove that the pen is still mightier.
Copywriting
HANGING PEN
Point-of-sale hang tags will hang from rear-view mirrors in the dealerships. They might have a place for a pen or provide a practice pad for customers to perfect their signatures.
SIGNATURE ANALYZER
We’d help personalize the vehicles by creating an interactive website experience that matches the curves and lines of a person’s signature to a VW model.
“PEN IS MIGHTIER” SCRIPT
This script made it to the final round of client reviews before landing on the chopping block.
The idea went something like this:
We see a woman buy a VW with just her signature.
“So all you need is my signature and then I can drive away?” She asks. “And this pen,” the salesman says. The pen glows in heavenly light.
Back at home, her family watches in disgust as she replaces their family portrait with a shrine for the VW pen.
She wipes her hands in satisfaction. “There. That’s better. I’m going for a drive.”
